January 28, 2023

Alex Johnson – Auntie Anne’s and Cinnabon, California

Alex’s parents ventured into the franchising world to teach their four sons a good work ethic and morals – and it worked. Now, Alex is thriving in his parents’ footsteps as a franchisee of Auntie Anne’s and Cinnabon.

For many of his employees, working at Auntie Anne’s or Cinnabon is their first job. As a local franchise, they pull their workforce from the community, and have provided jobs to hundreds of people, ranging from high school students to people who have immigrated to the U.S. Just as his parents did, Alex realizes the opportunity of having employees new to the workforce, and he prioritizes teaching his employees soft skills, and positions them for long-term success.

After hearing about legislation that could pose a threat to both his franchise and his employees, Alex insisted on lending his voice to highlight how local franchises are cornerstones of their community, and the important role they play in teaching foundational skills that last a lifetime.